Fired!
June 6, 2008
What brilliant marketing team for the drug companies came up with this name? Aciphex? Really. And yes it sounds just like it’s spelled. Now I have heartburn.
"It's tough to make predictions, especially about the future. " – Yogi Berra
What brilliant marketing team for the drug companies came up with this name? Aciphex? Really. And yes it sounds just like it’s spelled. Now I have heartburn.
June 7, 2008 at 4:48 am
One of the really great marketing mistakes that Chevrolet made was initially not changing the name of one of its cars in Latin America. The Nova wasn’t a bad car, but “No va” means “won’t go” in Spanish. Marilyn Monroe in an ad is almost never a mistake.
June 7, 2008 at 8:11 am
Good story but it’s an urban legend.
And the MM pic was for you. I thought you deserved some eye candy too.
June 7, 2008 at 12:57 pm
Thanks, John.